PRIVACY POLICY

Last Updated: 1 July 2025


Machine-Sale (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website www.machine-sale.com, use our services, or contact us directly.


1. Who We Are


Machine-Sale

Automatic House

Discovery Way

Leofric Business Park

Binley

Coventry

CV3 2TD

United Kingdom

Email: callum@machine-sale.com


2. What Information We Collect


We collect and process the following personal data:


  • Name
  • Email address
  • Phone number
  • IP address (for analytics and personalisation purposes)


3. How We Collect Information


We collect your data through:


  • Contact forms you submit on our website
  • Cookies and similar technologies (see our Cookie Policy)


4. Why We Collect Your Data


We use your data for the following purposes:


  • To respond to enquiries you submit via the website
  • To monitor website performance and improve user experience through analytics
  • To support personalisation features built into our website platform (Duda)


5. Lawful Basis for Processing


Under the UK General Data Protection Regulation (UK GDPR), we rely on the following legal bases:


  • Consent – when you submit your details via our contact form
  • Legitimate interest – for internal analytics and website performance improvement


6. Who Has Access to Your Data?


Your data is only accessible to:


  • Our internal team
  • Our website design and support company


We do not sell, trade, or share your personal data with any third parties for marketing purposes.


7. How We Store and Protect Your Data


Your information is stored securely and processed using the Duda platform and associated tools. We take appropriate security measures to prevent unauthorised access, disclosure, modification, or destruction of your personal information.


8. Cookies and Tracking Technologies


Our website uses cookies to personalise content and analyse traffic. For full details, see our Cookie Policy.


9. Your Rights Under UK GDPR


You have the right to:


  • Access the personal data we hold about you
  • Request correction of incorrect data
  • Request erasure of your data
  • Object to processing or request restriction
  • Withdraw consent (where applicable)


To exercise your rights, please email: callum@machine-sale.com


10. How Long We Keep Your Data


We retain your data only for as long as necessary to fulfil the purposes we collected it for, including for legal or reporting obligations.


11. Links to Other Websites


Our website may contain links to third-party sites. We are not responsible for their privacy practices, so we recommend reviewing their privacy policies.


12. Updates to This Policy


We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last Updated” date.